Blog #8: Is medium the Message?
Is medium the message? To answer that simply, yes I believe it is. The medium used to communicate a message can have a bigger impact than the message itself. When you receive a birthday wish over the phone its a lot more personable and meaningful than a simple Facebook post. When someone tells you they love in person it means a lot more than over text. If someone apologizes over text it doesn’t feel as sincere than if someone tells you they’re sorry in person. The list goes on and on. In this blog https://virtualworldnmfsfall11.wordpress.com/2011/10/29/painfully-coming-to-grips-with-the-medium-is-the-message/ McLuhan mentions that we’re a society that overemphasizes content. I completely agree; I think we give to much importance on the content and not enough in the medium it was sent. Examples like ‘Sorry’ or ‘Happy Birthday’ over text are not the same as in person but some people will feel satisfied either way. Social media is definitely to blame for this, society has a never-ending appetite to get likes and favorites on their tweets/posts/pictures. But what does it really mean to get a like or a favorite, ‘virtually’ nothing. Whatever happened to telling someone they’re great/beautiful in person. Now we just post it on social media and think it’s analogous to giving them a compliment in person. Now I’m not saying all people are like this, but I see it a lot in everyday life. We associate getting lots of likes or having a lot of friends with popularity.
Another example where medium is the message is in a classroom. When a teacher has powerpoints 100 slides long filled with a lot of information, some people might find that to be more beneficial than the professor writing stuff on the whiteboard because teachers go through more information that way. However the medium in which the class is being taught can have a big impact on how much information a student retains. If a teacher uses less content and uses a medium that is more beneficial to student’s learning than it’s better teaching in the long run. Interacting with students, asking questions, having students write information, having them repeat is better than going through lots of Powerpoint slides and them not remembering anything of what was being taught.





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